Jeremy Bell

Design Systems · Visual Design · Interaction Design

Product Designer with a systems mind and a maker's instinct. I work end-to-end from early concepts through shipped UI, bringing structure to fragmented problems and building things that scale. Previous work at TIAA, Verizon, Eli Lilly, and Florida Blue.

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About me

Marketing Design System

Collapsed 18 libraries into one system that launched 180% more pages.

+Play, Subscription Aggregation Platform

The pattern system behind +Play, scaling across 50+ partner brands.

Tool Templates, Legacy System Consolidation

Converted 30+ legacy tools onto one shared framework, cutting design time by 75%.

Lifetime Income, Storytelling Framework

A reusable storytelling framework and component pattern that drove a 94% jump in advice sessions.

Megamenu Redesign

Rebuilding TIAA's navigation into a governed, reusable pattern, dropping bounce rate 41% for 5 million users.

Northstar Project

Unifying two fragmented product experiences into one coherent design system.

Enrollpoint, Enrollment Platform Rebuild

Redesigning Florida Blue's enrollment platform for clarity and speed, cutting onboarding time 42%.