North star
North star
North star
Client
Verizon
Scope
Visual Design, UI Direction
Contributers
2 UI Designers, 2 UX designers, 2 Design leads
Duration
Oct 2023-Jun 2025
Reimagining Verizon's entertainment hub
Challenge
+play launched as Verizon's subscription aggregation platform—Netflix, Hulu, Peloton, all in one place with exclusive deals. But as the product grew, it fractured. Shop and Discover were built on different design system versions, creating inconsistent patterns, broken hierarchy, and a disjointed path from browsing to purchase. Users couldn't move naturally through the experience, and teams lacked a shared framework to guide what came next.
Solution
North Star was a 9-week future-state vision project. Through 6 design sprints, we took everything learned from the +play beta and used it to completely reimagine the platform. I led the visual direction and interaction model—merging Shop and Discover into one continuous flow, introducing onboarding, one-click checkout, migration, and stylized discovery sections. The result became the foundation for +play 3.0.
Client
Verizon
Scope
Visual Design, UI Direction
Contributers
2 UI Designers, 2 UX designers, 2 Design leads
Duration
Oct 2023-Jun 2025
North star
Challenge
+play launched as Verizon's subscription aggregation platform—Netflix, Hulu, Peloton, all in one place with exclusive deals. But as the product grew, it fractured. Shop and Discover were built on different design system versions, creating inconsistent patterns, broken hierarchy, and a disjointed path from browsing to purchase. Users couldn't move naturally through the experience, and teams lacked a shared framework to guide what came next.
Solution
North Star was a 9-week future-state vision project. Through 6 design sprints, we took everything learned from the +play beta and used it to completely reimagine the platform. I led the visual direction and interaction model—merging Shop and Discover into one continuous flow, introducing onboarding, one-click checkout, migration, and stylized discovery sections. The result became the foundation for +play 3.0.
One unified flow
One unified flow
Shop and Discover had been two separate experiences built on conflicting foundations. We merged them into a single continuous journey—users could browse, compare, and purchase without switching contexts or losing their place.
