+play System design

Problem

+play had strong potential, but the experience wasn’t delivering. The shop felt disconnected, checkout required too many steps, and bundled offers weren’t surfacing Verizon’s value.
User journeys were fragmented, key flows lacked clarity, and teams didn’t have a consistent design system or documentation model to guide execution.

+play needed a redesign that improved the experience while establishing scalable patterns for future growth.

Problem

+play had strong potential, but the experience wasn’t delivering. The shop felt disconnected, checkout required too many steps, and bundled offers weren’t surfacing Verizon’s value.
User journeys were fragmented, key flows lacked clarity, and teams didn’t have a consistent design system or documentation model to guide execution.

+play needed a redesign that improved the experience while establishing scalable patterns for future growth.

Problem

+play had strong potential, but the experience wasn’t delivering. The shop felt disconnected, checkout required too many steps, and bundled offers weren’t surfacing Verizon’s value.
User journeys were fragmented, key flows lacked clarity, and teams didn’t have a consistent design system or documentation model to guide execution.

+play needed a redesign that improved the experience while establishing scalable patterns for future growth.

Outcome

+play 3.0 became a unified, intuitive subscription hub grounded in clear hierarchy, faster flows, and systemized foundations.

Faster checkout increased conversions and reduced abandonment
Onboarding improvements reduced drop-off and improved perceived value
Documented patterns created consistency and sped up engineering delivery

The redesign paired strong UX decisions with a system built to scale — turning a once-fragmented product into a polished, reliable platform.

Checkout Conversion Lift

+22%

Bundle Engagement Growth

+38%

Design & Build Efficiency

+40%

Outcome

+play 3.0 became a unified, intuitive subscription hub grounded in clear hierarchy, faster flows, and systemized foundations.

Faster checkout increased conversions and reduced abandonment
Onboarding improvements reduced drop-off and improved perceived value
Documented patterns created consistency and sped up engineering delivery

The redesign paired strong UX decisions with a system built to scale — turning a once-fragmented product into a polished, reliable platform.

Checkout Conversion Lift

+22%

Bundle Engagement Growth

+38%

Design & Build Efficiency

+40%

Outcome

+play 3.0 became a unified, intuitive subscription hub grounded in clear hierarchy, faster flows, and systemized foundations.

Faster checkout increased conversions and reduced abandonment
Onboarding improvements reduced drop-off and improved perceived value
Documented patterns created consistency and sped up engineering delivery

The redesign paired strong UX decisions with a system built to scale — turning a once-fragmented product into a polished, reliable platform.

Checkout Conversion Lift

+22%

Bundle Engagement Growth

+38%

Design & Build Efficiency

+40%

What we built

I co-led the visual, system, and documentation work for the 3.0 redesign, translating strategic direction into repeatable, high-quality product patterns.

One-click checkout with pre-filled details to speed high-intent conversions
Curated storefront with personalized rails replacing static grids
Bundled offers surfaced as hero moments to clearly communicate savings
Streamlined onboarding that helped new users understand value fast
Activation flows with SSO and guided migration to reduce setup friction
Full system documentation covering pattern rules, ARIA guidance, states, behaviors, and developer-ready annotations

These foundations became the model teams used to build new subscription flows with clarity and speed.

What we built

I co-led the visual, system, and documentation work for the 3.0 redesign, translating strategic direction into repeatable, high-quality product patterns.

One-click checkout with pre-filled details to speed high-intent conversions
Curated storefront with personalized rails replacing static grids
Bundled offers surfaced as hero moments to clearly communicate savings
Streamlined onboarding that helped new users understand value fast
Activation flows with SSO and guided migration to reduce setup friction
Full system documentation covering pattern rules, ARIA guidance, states, behaviors, and developer-ready annotations

These foundations became the model teams used to build new subscription flows with clarity and speed.

What we built

I co-led the visual, system, and documentation work for the 3.0 redesign, translating strategic direction into repeatable, high-quality product patterns.

One-click checkout with pre-filled details to speed high-intent conversions
Curated storefront with personalized rails replacing static grids
Bundled offers surfaced as hero moments to clearly communicate savings
Streamlined onboarding that helped new users understand value fast
Activation flows with SSO and guided migration to reduce setup friction
Full system documentation covering pattern rules, ARIA guidance, states, behaviors, and developer-ready annotations

These foundations became the model teams used to build new subscription flows with clarity and speed.

What I learned

Designing for scale requires more than solving UI problems — it demands patterns that teams can trust.
This project sharpened how I think about clarity, hierarchy, and documentation, and reinforced that strong systems unlock stronger products.

What I learned

Designing for scale requires more than solving UI problems — it demands patterns that teams can trust.
This project sharpened how I think about clarity, hierarchy, and documentation, and reinforced that strong systems unlock stronger products.

What I learned

Designing for scale requires more than solving UI problems — it demands patterns that teams can trust.
This project sharpened how I think about clarity, hierarchy, and documentation, and reinforced that strong systems unlock stronger products.