Challenge:
Inconsistent branding across B2B and B2C platforms led to inefficiencies and fragmented user experiences.

Solution:
Led the development of a comprehensive marketing design system to unify components, enhance branding consistency, and streamline workflows.

Key Contributions:

• Designed and implemented a scalable system, supporting rebranding and seamless integration.

• Led a team to develop complex components and maintain design consistency.

• Created documentation and onboarding materials to improve efficiency.

• Trained the team in advanced Figma techniques, enhancing skills and productivity.

• Collaborated cross-functionally to accelerate timelines and increase design reuse.

Impact:
Achieved a cohesive brand presence, improved workflow efficiency, and empowered the design team to deliver consistent, high-quality work.

This is a work in progress case study - See the product here