+play 3.0

Client

Verizon

Year

2023

Elevating subscription management with seamless, intuitive experiences that make subscriptions and saving effortless.

Overview

I stepped into my first leadership role driving documentation and system structure for Verizon’s +play redesign. The platform promised to simplify subscription management, but the reality was messy. The Shop felt disconnected, checkout was clunky, and Verizon’s bundled offers weren’t landing. These usability issues blocked engagement and slowed revenue growth. Stakeholders didn’t need another patch—they needed a reimagined experience that showcased Verizon’s value, reduced friction, and scaled for future growth.

Client

Verizon

Industry

Entertainement

Service

UI / UX Design

Web Development

Content

Duration

12 weeks

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The Challenge

The +play 3.0 redesign was a chance to fix major pain points and set a new standard for subscription management. Instead of small updates, the team took an iterative, user-first approach to change. Bundled offers became visually compelling highlights, making Verizon’s exclusive deals a key feature. Checkout transformed into a seamless, one-click flow to reduce friction and drive conversions. The Shop page evolved from a static grid into a curated, personalized storefront. By structuring these improvements into a scalable system, the team created a clear roadmap for design and development. The result? A redefined +play—more usable, engaging, and built for future growth.

The Solution

Verizon customers gained a one-stop hub to manage and discover all their subscriptions, eliminating the confusion of juggling multiple services. This first-of-its-kind platform made it easy to track existing subscriptions and explore new content without hassle. At launch, +play partnered with top services like Disney+, Hulu, Netflix, Peloton, and Calm, creating a diverse marketplace for digital subscriptions. This broad ecosystem ensured users could find their favorite content in one convenient place. Verizon offered special deals exclusive to +play, driving adoption and engagement. For example, subscribers could get a free year of Netflix Premium ($240 value) when purchasing another annual service through the platform. By integrating +play with its Mix & Match program, Verizon positioned it as a key extension of its direct-to-consumer strategy. This strengthened customer loyalty while giving partners access to Verizon’s vast subscriber base.

The Result

Pushing beyond small iterations unlocked ideas that redefined +play 3.0. A confusing shop kills sales, but surfacing deals, simplifying pricing, and making bundles effortless drove immediate impact. Subscriptions aren’t just about content—they’re about perceived value. When users clearly see savings, benefits, and ease of subscribing, engagement naturally follows. +play 3.0 wasn’t just a redesign—it was a complete rethink, powered by bold ideas and fast execution. Less friction. More engagement. Bigger impact.