Partnering with Code and Theory, we set out to create more than just a website—we designed an experience that transforms financial complexity into clarity. Retirement planning shouldn’t feel like an uphill battle, so we restructured information to make key financial topics easier to navigate. We introduced flow story components, a system that seamlessly guides users while allowing them to jump between sections instantly. What once felt overwhelming became intuitive, digestible, and actionable. But structure alone wasn’t enough. We worked closely with copywriters and stakeholders to reshape the narrative, ensuring financial concepts felt cohesive and empowering. To deepen engagement, we introduced "Dive Deeper", a feature that lets users expand full-screen articles without losing their place. This encouraged exploration while keeping users anchored in their journey. Every decision was made with a singular goal: not just delivering information, but instilling confidence.